CW-X

WW24 Collection Lifestyle

Empowering athletes, inspiring lifestyles.


In anticipation of the WW24 season, CW-X sought to refine its visual presentation through an extensive update of lifestyle product photography. Oxbo, with a modest yet effective approach, promptly engaged agency-affiliated athletes, an experienced lifestyle photographer, identified suitable locations, and thoughtfully crafted a well-organized schedule, all playing a role in the development of a line-up of captivating imagery.

CLIENT

Wacoal America

PRODUCER

Sam Loomis

PHOTOGRAPHER

Derek Johnson